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Competitive Intelligence (CI) today is an integral part of every successful company. It is not only a comprehensive research in secondary resources about competitors, customers, suppliers, market and other key areas, but mainly a tool to correctly analyze the information and use it for key business decisions in the future.


This site was created as a support for spreading awareness of CI, especially in the form of articles and seminars. Among other things, there will also find the offer consultation and advice on CI.

jan_cerny tweets

jan_cerny: RT @8of12: How to Predict the Future of Technology: Scientific American http://t.co/36VUKO06 (via Instapaper)
jan_cerny: RT @google: A new milestone for @YouTube: 60 hrs of video uploaded every minute & 4 billion video views a day. Wow! http://t.co/4tW9F0hZ
jan_cerny: RT @Soph007: The Top 10 Industries that Contributed Most to Google Earnings in 2011 | WordStream http://t.co/labltJVf via @WordStream
jan_cerny: Retail Trends 2012: Bricks Perish, Screens Profit http://t.co/ptK1A915
jan_cerny: 5 Mobile Trends For 2012 http://t.co/KaKesHyy
jan_cerny: 2012 in Social Media: The Next Generation of Social Marketing http://t.co/kA99yp9N
jan_cerny: Measuring the Business Impact of Social Media [INFOGRAPHIC] http://t.co/rYlejSDL
jan_cerny: 7 Habits of Highly Effective Brands http://t.co/4okbKGL2 via @likeablemedia
jan_cerny: Google+ Brings Out The Big Guns http://t.co/8ZT9LwbE via @socialmouths
jan_cerny: Six Ways to Throw Your Audience a Curveball (in a Good Way) http://t.co/IUizcpp8 via @socialmouths

Articles, glossaries a studies

Konference New Media Inspiration skutečnou inspirací PDF Print E-mail
Author Written by Matyáš Urbánek   
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New Media InspirationPrvní ročník New Media Inspiration, potvrdil že sociální média jsou v Čechách horkým tématem. Počet registrovaných účastníků přesáhl tři stovky a program konference, který by si možná zasloužil i více než jen jeden den, kombinoval akademicky pojatá témata spolu s praktickými poznatky profesionálů.

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Neuromarketing: the effective method for destroying your competitors PDF Print E-mail
Author Written by Jan Černý   
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Find the bridge between a competitive intelligence (CI) and a neuromarketing. It is really interesting to watch how neuroscience can impress the battle between companies. Just try to catch much more customers, or make better campaigns, or just do the primary research with the big advantage. Do not forget – the neuromarketing should be a part of your company strategy. We asked Martin de Munnik, the founder of Neurensics - the first European neuroeconomic agency about his vision of connecting neuromarketing and CI

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Twitter: For small companies, for victory PDF Print E-mail
Author Written by Jan Černý   
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I am always surprised what a small number of SMEs do not use Twitter for their developement. It is so easy, so fast and efficient. And how do you prosper from this information? Can you already see your competitive advantage? Just start publish your company's life on Twitter today.

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