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Competitive Intelligence (CI) today is an integral part of every successful company. It is not only a comprehensive research in secondary resources about competitors, customers, suppliers, market and other key areas, but mainly a tool to correctly analyze the information and use it for key business decisions in the future.


This site was created as a support for spreading awareness of CI, especially in the form of articles and seminars. Among other things, there will also find the offer consultation and advice on CI.

jan_cerny tweets

jan_cerny: RT @Competia: Trends: Lastel - In Japan, a hotel for dead people! http://t.co/ooeEZQVi RT @trendwatching
jan_cerny: RT @isabellemathieu: 20 (More of the) Best #SEO Guides, Tips and Insights of 2011 http://t.co/WL2heJuX via @B2Community [Nice !]
jan_cerny: RT @fco24: Factual – a new place to find data http://t.co/rcA7F5LG #MRX
jan_cerny: RT @TheEconomist: A new book argues that Haiti's troubles result from a long legacy of leaders ignoring the aspirations of the majority http://t.co/PmLIEWNO
jan_cerny: RT @TheNextWeb: Google's new Latitude Leaderboards suggest gamified check-ins are coming to Google+ http://t.co/vtSCJui9 by @m4tt on @TNWgoogle
jan_cerny: 5 Mobile Apps to Boost Small Business Productivity http://t.co/BhOEyc7j via @mashable

Articles, glossaries a studies

Konference New Media Inspiration skutečnou inspirací PDF Print E-mail
Author Written by Matyáš Urbánek   
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New Media InspirationPrvní ročník New Media Inspiration, potvrdil že sociální média jsou v Čechách horkým tématem. Počet registrovaných účastníků přesáhl tři stovky a program konference, který by si možná zasloužil i více než jen jeden den, kombinoval akademicky pojatá témata spolu s praktickými poznatky profesionálů.

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Neuromarketing: the effective method for destroying your competitors PDF Print E-mail
Author Written by Jan Černý   
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Find the bridge between a competitive intelligence (CI) and a neuromarketing. It is really interesting to watch how neuroscience can impress the battle between companies. Just try to catch much more customers, or make better campaigns, or just do the primary research with the big advantage. Do not forget – the neuromarketing should be a part of your company strategy. We asked Martin de Munnik, the founder of Neurensics - the first European neuroeconomic agency about his vision of connecting neuromarketing and CI

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Twitter: For small companies, for victory PDF Print E-mail
Author Written by Jan Černý   
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I am always surprised what a small number of SMEs do not use Twitter for their developement. It is so easy, so fast and efficient. And how do you prosper from this information? Can you already see your competitive advantage? Just start publish your company's life on Twitter today.

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